Growth Marketing Analyst

Job Description

Sony Interactive Entertainment is seeking a Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies. The analyst will measure marketing program incrementality and forecast audience behaviors for innovative growth marketing initiatives. The ideal candidate will have a strong analytical background and the ability to use data effectively to measure marketing forecasts and performance across owned and paid channels.

Responsibilities:

• Implement testing frameworks and measurement strategies.
• Apply incrementality testing methods.
• Conduct behavioral analyses to uncover trends.
• Understand CRM platforms and strategies.
• Use clean rooms to analyze and optimize paid media campaigns.
• Find opportunities for campaign optimization.
• Leverage generative AI to drive improvements.
• Extract actionable insights from complex data sets.
• Integrate data from various sources.
• Partner with key business, analytics, and technical teams.
• Present findings and recommendations to business partners.

Qualifications:

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 5+ years of experience in marketing analytics.
• 3+ years of advanced SQL experience.
• Ability to collaborate and communicate effectively.
• Experience working with first-party customer data within Snowflake.
• Established knowledge of media metrics and media calculations.
• Experience working in CRM platforms.
• Experience conducting Conversion and Brand lift studies.
• Experience with clean room environments.
• Familiarity with generative AI and prompt engineering.
• Clear communication and presentation skills.
• Track record of data project management.
• Ability to work independently and in a team environment.
• Passionate about gaming and video game culture.

The role offers:

• SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.
• Eligibility for a bonus package.