Senior Growth Marketing Analyst

Job Description

Sony Interactive Entertainment is seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies for growth marketing programs. The analyst will measure marketing program incrementality and forecast audience behaviors. The ideal candidate will have a strong analytical background and experience using data to measure marketing performance across owned and paid channels. They should also have expertise in using audience data across different testing methods and be familiar with marketing platforms in the CRM and paid media space.Role involves:

• Developing and implementing testing frameworks and measurement strategies.
• Designing and implementing incrementality testing methods.
• Conducting deep-dive analyses to uncover trends and insights.
• Collaborating with business, analytics, and technical teams.
• Using clean rooms to analyze and optimize paid media campaigns.
• Leveraging generative AI to improve data engineering, reporting, and planning.
• Presenting findings and recommendations to business partners.

Requirements:

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics.
• 5+ years of advanced SQL experience.
• Experience working with first-party customer data within Snowflake.
• Extensive knowledge of media metrics and calculations.
• Experience working in CRM platforms.
• Experience with clean room environments.
• Familiarity with generative AI and prompt engineering.
• Outstanding communication and presentation capabilities.

Role offers:

• Top-tier benefits package that includes medical, dental, vision, matching 401(k), and paid time off.
• Wellness program and employee discounts for Sony products.
• Eligibility for a bonus package.