Performance Marketing Specialist

Job Description

HousingAnywhere Group is seeking a Performance Marketing Specialist to lead and optimize paid campaigns for Studapart across Google, Meta, and other platforms. The Performance Marketing Specialist will be part of the Marketing department, which drives growth through omnichannel marketing and experimentation across HousingAnywhere, Studapart, and Kamernet brands.This role involves:

• Planning, creating, and optimizing campaigns on Google, Meta, and other advertising platforms.
• Monitoring trends, investigating irregularities, and troubleshooting ad issues.
• Tracking, analyzing, and reporting on the performance of paid media initiatives.
• Identifying and experimenting with new channels, optimization methods, and content formats.
• Developing and managing relationships with publishers (affiliates) and onboarding them to the affiliate program.
• Negotiating with potential partners to balance revenue generation with ROAS.

The ideal candidate should have:

• Fluency in French and excellent written and verbal communication skills in English.
• 2+ years of experience working with Meta Stack, Google Stack, and affiliate marketing in a startup or agency.
• Experience with website analytics tools (e.g., Google Analytics, Mixpanel, Rockerbox).
• Strong analytical skills and a data-driven approach.
• Strong project management skills.
• Negotiation skills (considered a plus).

HousingAnywhere offers:

• Unlimited paid holidays.
• Hybrid working policy (2 days in the office).
• Remote work flexibility (up to 2 months per year).
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment (laptop and ergonomic setup).
• Gym membership discount.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community.
• Pet-friendly office in Rotterdam city center.
• Team-building and after-work drinks.