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Sr. Director, Product Marketing - Media Channels

Senior Director, Product Marketing - Media Channels at DoubleVerify.
DoubleVerify
On-Site
United States
USD 127,000 - 274,000
Job Description
DoubleVerify is seeking a strategic and innovative Senior Director of Product Marketing to lead the go-to-market strategy for its portfolio of products across media channels. This role is integral to the product organization, serving as a thought partner to the product management teams throughout the entire product development lifecycle. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the ecosystem, team leadership skills, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.

Role involves:
  • Owning the success of products across online media channels, with a focus on product planning and commercialization.
  • Leading distributed cross-functional teams to ensure successful product launches and subsequent market penetration.
  • Collaborating closely with product management organizations to influence and guide the product development lifecycle.
  • Conducting thorough market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy.
  • Driving the creation of compelling narratives that convert complex technologies and concepts into elegant stories.
  • Establishing and tracking key performance indicators (KPIs) to measure the success of product marketing initiatives.
  • Partnering with teams across Commercial, Marketing, Product, Engineering, and Data Science to ensure alignment and effective execution of GTM plans.
  • Serving as a subject matter expert and advocate for the measurement and activation solutions internally and externally.

Requirements:
  • 10+ years of experience in B2B product marketing, product management, or a related field.
  • Background in AdTech or MarTech, with a good understanding of the advertising ecosystem.
  • Strong technical foundation with the ability to understand and articulate complex product concepts.
  • Ability to form a data-driven POV and drive change to meet business objectives.
  • Positive mindset, always looking for solutions.
  • Demonstrated ability to inspire and organize a small team of direct reports.
  • Excellent storytelling abilities, including written and verbal communication.

DoubleVerify offers:
  • Bonus
  • Equity
  • Benefits
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DoubleVerify

DoubleVerify is a software platform providing digital media measurement, data, and analytics. It offers transparency and data-driven insights into digital advertising quality and effectiveness for brands, publishers, and platforms. DoubleVerify's technology delivers unbiased data and analytics, optimizing the return on digital ad investments. The company provides solutions across the digital advertising ecosystem, helping clients maximize media spend and improve industry standards.

All Jobs at DoubleVerify (52)