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Job Description
Affirm is seeking a Lead Product Marketing Manager to play a pivotal role in shaping the merchant experience across multiple product lines. This individual contributor role requires expert product intuition, strategic thinking, and a bias for action. The Product Marketing Manager will bring deep customer and competitive insights to the role, partnering with senior leaders in Product, Revenue, Partnership, and Analytics.
Role involves:
- Shaping product strategy through insights
- Leading strategic go-to-market and execution for major initiatives
- Accelerating product portfolio adoption and growth
- Operating with agility and driving strategic execution
- Leveraging expert business and product acumen
- Leading cross-functional alignment and influence
- Being a culture carrier and team mentor
Requirements:
- 7-8+ years of experience in product marketing, product management, or a similar strategic role, ideally in a Payments or Fintech environment.
- Proven track record of owning and driving major product launches or complex GTM initiatives that deliver significant, measurable business results across multiple product lines or segments.
- Exceptional strategic thinker and leader with strong business acumen, able to connect the dots between customer needs, market trends, and long-term product and business strategy.
- Excellent communicator and storyteller, with the ability to simplify complex ideas and present compelling narratives backed by results to a wide range of audiences, including senior leadership and executive stakeholders.
- Highly analytical mindset—confident with data and able to build and drive data-driven decision-making across key projects, developing frameworks for measuring success and extracting insights that influence overarching product and marketing strategies.
- Mastery of navigating high ambiguity and strategic complexity, with proven success driving alignment and execution in fast-paced environments with shifting priorities and balancing competing priorities effectively.
- Proven ability to collaborate, build consensus, and influence cross-functionally at all levels, including senior stakeholders.
- Outstanding prioritization and project management skills, with a keen ability to balance near-term GTM needs with long-term strategic positioning for the business, managing cross-functional initiatives that span product lines or business units.
- Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, champion innovative solutions, and coach junior team members on experimentation best practices and innovative approaches.
- Experience mentoring junior PMMs and contributing to the development of team-wide best practices or strategic frameworks.
Affirm offers:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
