Digital Marketing Lead

Job Description

RightShip is seeking a Digital Marketing Lead to drive demand, engagement, and pipeline growth through high-impact digital campaigns. The Digital Marketing Lead will be responsible for developing and executing integrated digital marketing strategies across paid media, email, SEO, and content syndication. The ideal candidate will have 8-10 years of relevant experience, preferably in a B2B SaaS environment, and proficiency in using B2B marketing automation tools such as Salesforce and HubSpot.RightShip offers a competitive base salary, employee wellbeing support, a Healthy Living Allowance, and an annual incentive scheme. The company is committed to professional development and provides opportunities for career growth.Responsibilities:

• Lead the optimisation of RightShip's martech stack.
• Develop and execute integrated digital marketing strategies.
• Oversee paid media across channels including Google, LinkedIn, and content syndication.
• Develop and execute Account-Based Marketing (ABM) initiatives.
• Manage the relationship with RightShip's digital agency partner.
• Provide detailed reporting on campaign performance and budget utilisation.

Requirements:

• Tertiary qualification in Digital Marketing.
• 8 – 10 years of relevant work experience, preferably in a B2B SaaS environment.
• Proficiency in using B2B marketing automation tools and software, preferably Salesforce and HubSpot.
• Proven track record of running high-performing digital campaigns.
• Excellent analytical skills and the ability to derive insights from data.

RightShip offers:

• Competitive base salary.
• Employee wellbeing support.
• Healthy Living Allowance.
• Annual incentive scheme.
• Professional development opportunities.