Influencer Marketing Account Lead

Job Description

Later is seeking an Influencer Marketing Account Lead to play a pivotal role in shaping and executing integrated influencer marketing strategies for its clients. This role primarily involves overseeing client communications and the development of strategic direction. The Account Lead will manage and oversee the execution of influencer marketing campaigns, ensuring alignment with brand objectives and compliance with relevant regulations.Responsibilities:

• Support the development of influencer strategies for clients.
• Oversee campaign execution and client communications.
• Manage multiple influencer campaigns from conception through execution and reporting.
• Lead the strategic direction of influencer marketing programs.
• Work closely with cross-functional teams to ensure seamless execution and delivery.
• Ensure full compliance with relevant industry regulations.
• Monitor campaign performance and track key metrics.
• Stay informed on emerging social media trends and technologies.
• Manage and mentor direct reports.
• Contribute to business development efforts.

Requirements:

• Proven track record in managing influencer marketing campaigns.
• Understanding of regulations related to social media and influencer marketing.
• Data-driven mindset with ability to analyze campaign performance data.
• Strong people management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication, leadership, and collaboration skills.

Later offers:

• Opportunity to shape and execute influencer marketing strategies.
• A collaborative team environment.
• Exposure to emerging social media trends and technologies.
• Opportunity for professional growth and development.