Senior Marketing Specialist

Job Description

OLIVER, as part of The Brandtech Group, is seeking a Senior Marketing Specialist to support Google Cloud's B2B marketing efforts in India. This role involves building mindshare and sourcing demand for Google Cloud Platform and Google Workspace. The Senior Marketing Specialist will work closely with internal and external teams to conceptualize and execute marketing plans, track investments, and ensure delivery against goals. The role requires managing vendor relationships, planning and executing marketing activities, and driving operational excellence.

• Manage programs/marketing campaigns and help plan and execute marketing activities
• Develop and land persona-based approaches targeted at CXOs/ITDMs and the Developer ecosystem
• Support & execute the country marketing plans in alignment with country GTM
• Interlock plans with target accounts, personas, vendors, activities, content, and speakers
• Track and monitor plans, investments, pipeline, QSOs, campaign metrics, campaign closure
• Ensure adherence to Google Cloud brand guidelines across all efforts
• Contribute to ad-hoc requests such as PR and customer references as needed

Requirements:

• Experience in B2B marketing, tech industry exposure, and hands-on marketing experience
• Solid experience in conceptualizing and driving marketing activities
• Comfortable with data analysis and building reports in Google Sheets, Google Docs, Google Slides
• Adept in managing a range of marketing activities with varied levels of capabilities and multiple stakeholders
• Effective communicator in written and spoken form
• BA/BE/MBA marketing with minimum 3-6 years of relevant experience
• Some enterprise marketing and multi-channel marketing experience
• Some agency experience is preferred
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial

OLIVER offers:

• An inclusive working environment
• Opportunities to work with cutting-edge AI technology
• A chance to contribute to sustainability goals