Director, DTC Growth

Job Description

The National Football League is seeking a Director, DTC Growth to lead strategic business growth initiatives. The Director will oversee the optimization of the growth funnel, from acquisition to retention, by deeply understanding user behavior, identifying pain points, and leveraging opportunities. He/She will use data-driven strategies and user research to run high-impact experiments and improve core user flows. The Director will manage a team of experts and collaborate with cross-functional teams to deliver measurable impact.

• Build and manage a specialized team of experts
• Develop and execute a comprehensive growth roadmap
• Own the end-to-end growth funnel strategy
• Develop and own comprehensive subscriber retention strategies
• Champion a rigorous experimentation culture

• Minimum 10 years of experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition, or Retention roles
• 5 years of management experience
• Experience with streaming platforms and subscription products
• Strong quantitative and analytical skills

• Salary range: $170,000 - $205,000 USD
• Full-time position, 40 hours/week
• Onsite presence at an NFL office or stadium location