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Senior Product Marketing Manager

Senior Product Marketing Manager for Company Formations and Secretary services.
Careers at Tide
Remote
Hybrid
On-Site
United Kingdom
Undisclosed salary
Job Description

Tide is seeking a Senior Product Marketing Manager to drive the commercial success and go-to-market strategy for its Company Formation and Company Secretary services. This role sits within Tide’s Admin Services team, which focuses on saving members time on administrative tasks.

The Senior Product Marketing Manager will own the commercial and marketing strategy for the products, collaborating with product teams to build features and translate them into member-facing propositions. They will coordinate go-to-market strategies, develop value propositions, and lead commercial discussions.

Responsibilities:

  • Own the commercial and marketing strategy for Company Formation and Company Secretary products.
  • Collaborate with Product to build the right features for members.
  • Coordinate go-to-market strategies for features and launches.
  • Develop value propositions and positioning.
  • Lead and support commercial discussions.

Requirements:

  • 5+ years of experience in Product Marketing.
  • Experience in Financial Services, Accounting, SMEs or starting our propositions.
  • Understanding of SME pain points.
  • Data-driven approach to understanding the competitor landscape and tracking marketing KPIs.
  • Foundational understanding of CRM, performance marketing, and sales enablement.
  • Experience building value propositions and positioning for SaaS products.
  • Comfortable having financial and commercial discussions.

What Tide Offers:

  • Flexible working options
  • Share options
  • Group Life Insurance
  • Vitality Health Insurance
  • 25 days holiday
  • L&D budget
  • Pension contributions
  • Enhanced family-friendly leave
  • Sabbatical leave
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Careers at Tide

Tide is a business management platform dedicated to saving small businesses time and money. It provides business accounts, banking services, and connected administrative solutions, like invoicing and accounting. Serving over 1 million small businesses globally across the UK, India, and Germany, Tide employs over 2,000 people across multiple international offices. Committed to empowering small businesses, Tide focuses on rapid growth, market expansion, and innovation. The company fosters a diverse and inclusive environment, valuing different backgrounds and perspectives to build effective solutions for its members.

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