Product Marketing Manager - Ecosystem

Job Description

Contentful is seeking a Product Marketing Manager to spearhead the messaging and positioning for its Ecosystem product group. This role is crucial for ensuring the company's ecosystem solutions are well-understood and adopted by customers, partners, and developers. The Product Marketing Manager will collaborate with various teams to shape messaging, develop launch strategies, and drive adoption across multiple audiences.Role involves:

• Developing clear and differentiated positioning and messaging for the Ecosystem product group.
• Leading go-to-market execution for new partner-driven initiatives and launches.
• Collaborating with internal stakeholders including Product, Partnerships, Sales, Customer Success, and Enablement.
• Creating compelling product stories that illustrate how Contentful’s ecosystem delivers value.
• Gathering insights on market trends, customer needs, and the competitive landscape.
• Tracking the impact of work through key metrics such as adoption, engagement, and partner-driven growth.

Requirements:

• 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.
• Exceptional storytelling and writing skills.
• Strong public speaking and presentation skills.
• Experience collaborating with Partnerships and Partner Marketing.
• Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.
• Self-starter who is comfortable operating in a fast-paced environment.
• Eager to learn, test ideas, and iterate quickly.

Contentful offers:

• Stock Options
• Comprehensive healthcare package
• Fertility and family building benefits
• Paid time off
• Company paid parental leave
• Personal annual education budget
• Virtual and in-person events
• Annual wellbeing stipend
• Monthly communication stipend and phone hardware upgrade reimbursement
• New hire office equipment stipend