Demand Generation Associate Manager

Job Description

Pacvue is seeking a Demand Generation Associate Manager to enhance demand through inbound marketing strategies. The role involves managing global performance marketing campaigns, optimizing content and landing pages, and measuring campaign effectiveness. The ideal candidate will collaborate with sales and marketing teams to refine strategies and stay ahead of industry trends.Responsibilities include:

• Implementing creative strategies to attract and convert leads.
• Managing paid ads across various platforms globally.
• Crafting compelling content that aligns with the messaging framework.
• Continuously testing and optimizing landing pages to improve conversion rates.
• Monitoring, analyzing, and reporting on campaign performance.
• Working closely with sales and marketing teams to refine strategies.
• Staying abreast of the latest marketing trends and technologies.

Requirements:

• 5+ years of experience in marketing for B2B SaaS organizations.
• Proven experience in B2B demand generation or inbound marketing.
• Experience in PPC advertising, including LinkedIn, Google Ads, and Bing.
• Experience with SEO/SEM and Google Analytics.
• Knowledge of CRM software and marketing automation tools.
• Excellent written and verbal communication skills.
• Excellent analytical skills to interpret and report data insights.
• Solid project management abilities.
• Strong problem-solving skills.
• Comfortable with a fast-paced environment.

Pacvue offers:

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Paid Parental Leave