Paid Advertising Strategist

Job Description

Power Digital is seeking a Paid Advertising Strategist to manage and grow client campaigns. The Paid Advertising Strategist will be responsible for the execution, performance, and growth of campaigns, tying their efforts to client business goals. The Strategist will work with account leadership to develop strategy and will be responsible for reporting, optimizations, client communication, and execution of keyword research, ad copy development, and bid optimizations.

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Effectively executing builds and production A-Z with redundancy across channels
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
• Weekly client progress recaps, outlining performance insights and future recommendations
• Execute performance reporting A-Z with excellent presentation creation capabilities

• 2-3 years of digital marketing experience
• 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm