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Job Description
Demandbase is seeking a Director of Customer Marketing to join its Growth Marketing team. This role involves strategic leadership, cross-functional collaboration, and a data-driven approach to enhance customer loyalty and drive expansion pipeline. The Director will report to the SVP of Growth and will be instrumental in shaping the customer marketing strategy.
Company: Demandbase
Role Involves:
- Defining and executing Demandbase's customer marketing strategy.
- Evangelizing the voice of the customer across the business.
- Leading and developing a diverse team of customer marketers.
- Partnering with Sales and Customer Success leaders.
- Owning ideation and execution for customer campaigns and communications.
- Leading the executive engagement strategy, including the Customer Advisory Board.
- Driving expansion pipeline and customer retention.
Requirements:
- 10+ years of experience in customer marketing.
- 3+ years of demonstrated leadership skills.
- Proven success as a communicator and cross-functional relationship builder.
- Expertise in designing and implementing customer marketing initiatives.
- Mastery of the ABM landscape.
- Ability to cultivate strategic partnerships.
- Intellectual curiosity and continuous improvement mindset.
- Track record of spearheading transformation initiatives.
Role Offers:
- Comprehensive benefits package including medical, vision, and mental wellness resources.
- Flexible PTO policy and 15 paid holidays.
- Competitive 401(k) plan and other financial benefits.
