Senior Manager, DTC Growth

Job Description

The NFL is seeking a Senior Manager, DTC Growth to join their team. This role will be a member of their run team to drive product-led growth strategies during key subscriber acquisition windows, developing their multi-platform strategy to drive revenue growth through superior user experiences and data-driven decision-making.Responsibilities:

• Work with the Growth team in developing and implementing product-led strategies to acquire and retain subscribers across all platforms
• Oversee the Churn Tool functionality and develop innovative strategies to reduce subscriber churn
• Create and optimize the new user experience and re-engagement strategies
• Develop multi-device adoption strategies to ensure a seamless user experience across platforms
• Manage audience segmentation initiatives to identify high-value customer segments
• Develop targeted strategies for different user segments to maximize conversion and retention
• Work with data analytics teams to continuously refine segmentation models
• Analyze performance metrics to identify trends, opportunities, and areas for improvement
• Report on KPIs and communicate performance insights to stakeholders
• Establish measurement frameworks to evaluate the effectiveness of growth initiatives
• Make data-driven recommendations to optimize conversion funnels
• Design and implement A/B tests and other quantitative testing methodologies
• Work with Performance Marketing teams and Adobe tools to create personalized experiences
• Analyze test results and apply learnings to improve product performance
• Build a culture of testing and experimentation within the Growth team
• Collaborate with content and marketing teams to develop engaging content that drives acquisition
• Ensure content strategy aligns with user needs and business objectives
• Optimize content presentation across platforms to maximize engagement
• Execute quality assurance (QA) test plans to ensure product reliability
• Provide support to customer service teams to address user issues
• Collaborate with DTC e-commerce teams to help with operational tasks related to Churn Tools and subscription management
• Maintain clear documentation of processes, strategies, and test results
• Work effectively with engineering, product, design, marketing, QA, and content teams
• Communicate product requirements clearly to technical teams
• Present performance data and insights to leadership
• Gather feedback from stakeholders and incorporate it into product roadmaps

Required Qualifications:

• Minimum 7 years of experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition or Retention roles
• 3 years of management experience
• Strong quantitative and analytical skills. Must be comfortable living in the details of the numbers
• Experience working with product, engineering, and analytics with marketing tech strategies and technologies
• Experience in developing evidence-based strategic frameworks to inform decision-making
• A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand presentations
• Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
• Experience interfacing and presenting to senior executives and management teams
• High level of integrity, strong work ethic, and deep intellectual curiosity
• Strong interpersonal skills with a collaborative DNA
• A passion for sports and the NFL is a big plus

The NFL offers:

• In-person work at our offices