Associate Director-Demand Generations (US Market)

Job Description

Innovaccer is seeking an Associate Director-Demand Generation to drive the success of its products in the US market. The ideal candidate will develop and execute strategic marketing initiatives to promote solutions, engage stakeholders, and drive revenue growth. This role involves working with cross-functional teams to effectively position products in a competitive landscape.Responsibilities:

• Develop and execute demand generation plans aligned with business goals.
• Develop and execute ABM strategies, working closely with sales to exceed pipeline goals.
• Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
• Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates.
• Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity.
• Lead and mentor a growing team of demand-generation professionals.

Requirements:

• 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events.
• MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline.
• Strong technical aptitude and management skills.
• Proactive, decisive, independent thinker and should be data-driven.
• Solution-oriented approach with proven ability producing technically accurate, high-quality results.
• Excellent interpersonal communication skills.
• Strong analytical skills with marketing science.

Benefits:

• Generous Leave Benefits (up to 40 days).
• Parental Leave.
• Sabbatical Leave Policy.
• Health Insurance.
• Pet-Friendly Office (Noida office only).
• Creche Facility for children (India offices).