Head of B2B Shopper Marketing (gn)

Job Description

The Quality Group (TQG), home to the successful brands ESN and More Nutrition, is seeking a Head of B2B Shopper Marketing to lead and execute their shopper-centric retail strategy. This role involves designing how brand, sales, and retail converge from the perspective of professional buyers, focusing on point-of-sale impact, cross-channel brand presence, and data-driven decision-making. The Head of B2B Shopper Marketing will lead a team and guide external partners with strategic foresight and operational excellence.Responsibilities:

• Develop and implement a holistic B2B shopper marketing strategy.
• Lead and develop the shopper marketing team.
• Design and execute integrated POS campaigns and retail media activations.
• Translate shopper and customer insights into actionable strategies.
• Collaborate with Sales, Brand, Trade Marketing, Category Management, and Operations.
• Manage creative, display, and media agencies.
• Define KPIs, analyze campaign performance, and continuously optimize for impact and efficiency.

Requirements:

• Several years of experience in shopper, trade, or retail marketing, ideally with a B2B focus.
• Proven experience in leading teams and developing people.
• Understanding of how professional buyers make decisions.
• Hands-on experience in designing and implementing cross-channel campaigns, POS concepts, and retail media strategies.
• Analytical thinking and data-driven decision-making skills.
• Strong organizational and project management skills.
• Excellent communication skills in German and English.

Benefits:

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for the E-gym Wellpass.
• Workation opportunities.
• Corporate benefits.
• 28 days vacation/year.