Senior Demand Generation Manager

SurveyMonkey is seeking a Senior Demand Generation Manager to join their Product and Lifecycle Marketing team. This role is based in Heredia, Costa Rica, and requires a hybrid work arrangement of 1 day per week in the office.

About SurveyMonkey:

SurveyMonkey is a popular platform for surveys and forms, designed for business use. It combines powerful capabilities with intuitive design, serving various use cases from customer experience to market research. Trusted by millions, SurveyMonkey helps teams gather insights and information to inspire better decisions and drive business growth.

The Role:

The Senior Demand Generation Manager will lead the execution of integrated campaigns to elevate brand awareness, generate demand, and drive pipeline. This role requires a full-funnel demand generation expert with strategic thinking and hands-on execution skills.

What This Role Involves:

• Generating new business and expansion pipeline for the global sales team.
• Leading the development and execution of integrated, full-funnel campaigns aligned with company goals.
• Managing and optimizing a diverse set of channels, including email, webinars, events, content, partners, sponsorship programs, and social media.
• Leading cross-functional collaboration with multiple teams, including Content, Brand, Design, Paid Marketing, Web, Customer Marketing, Product, Customer Success, Sales, Sales Enablement, Marketing Operations, and Marketing Analytics.
• Partnering with Sales, CS, and Sales Enablement teams to optimize conversion rates throughout the funnel.
• Investigating, analyzing, and reporting on campaign performance in partnership with Marketing Analytics.
• Championing a culture of experimentation to improve campaign ROI and drive efficiency gains.
• Providing mentorship, guidance, and help upskill the team.

Requirements:

• 8+ years of proven success in B2B SaaS demand generation.
• Strategic and results-oriented mindset.
• Experience managing multiple channels and workstreams.
• Creative and curious approach to problem-solving.
• Strong influencing skills.
• Compelling storytelling abilities.
• Analytical and data-driven approach.
• Experience with martech platforms like Salesforce, Hubspot, Goldcast, WordPress, Jira, Tableau, Amplitude, Outreach, and Highspot.
• Ability to communicate written and orally in English at the B2+ level.

What SurveyMonkey Offers:

• An inclusive workplace where people of every background can excel.
• Forward-looking benefits policies and employee programs.
• Learning and development opportunities.