Director of Product Marketing

Job Description

Mentimeter is seeking a Director of Product Marketing & Lifecycle Marketing to lead its growth journey. This role is strategically critical, leading a growing team of Product Marketing Managers and Lifecycle Marketing specialists. The Director will shape how Mentimeter is positioned in the market, how users experience the product, and how the company drives growth across customer segments. This individual will own the full Product Marketing and Lifecycle Marketing strategy, ensuring it aligns tightly with the product roadmap and commercial objectives. The role reports to the CMO and collaborates with Product, Sales, and Customer teams.Mentimeter offers a culture-transforming product, a profitable high-growth international scaleup environment, and the opportunity to work with intelligent, ambitious, and inclusive people.Role involves:

• Defining product positioning and messaging
• Developing go-to-market strategies
• Driving user engagement and product adoption
• Creating automated, insight-driven programs
• Managing budgets and KPIs

Requirements:

• Proven experience leading global Product Marketing and Lifecycle Marketing teams
• Deep understanding of Product Marketing
• Strong written and verbal communication skills in English
• Experience as a budget owner and vendor partner
• Skilled in stakeholder management
• Commercially minded
• Passionate about user education and research

Mentimeter offers:

• A diverse and inclusive work environment
• Continuous professional development
• Career opportunities in a growing company
• A healthy work-life balance
• Competitive compensation and benefits package, including pension contributions