Head of Growth - Juniper UK

Job Description

Eucalyptus is seeking a Head of Growth to lead its UK marketing efforts for Juniper, a weight management program. The Head of Growth will craft and execute a customer acquisition strategy, with a focus on performance marketing. This role involves managing paid media campaigns across various platforms, optimizing spend, and tracking key metrics. The ideal candidate will have experience scaling customer acquisition for direct-to-consumer brands and a deep understanding of channel attribution.Responsibilities:

• Lead and optimize paid media campaigns.
• Monitor and manage media budgets.
• Own the attribution process.
• Collaborate with brand teams.
• Identify and test new channels.
• Share strategies with the Australian team.
• Contribute to team growth and structure.
• Stay updated on performance marketing trends.

Requirements:

• 8-10+ years of experience in performance marketing.
• Proven ability to manage large media budgets.
• Deep experience with channel attribution.
• Solid understanding of event tracking infrastructure.
• Comfortable with context switching in a fast-paced environment.
• Experience leading cross-functional initiatives.
• Personal interest in marketing and experimentation.

Eucalyptus offers:

• Employee options program.
• Monthly wellness allowance.
• Yearly personal development budget and leave.
• 25 days holiday + bank holidays.
• Enhanced parental leave policy.
• Fun office with regular socials.