Senior App Marketing Manager

Job Description

FREENOW is seeking a Senior App Marketing Manager to join their team. The role involves planning, implementing, and managing digital app marketing campaigns across all funnel stages, from awareness to re-engagement. The candidate will develop and execute digital media strategies to achieve awareness and performance targets, and optimize campaign performance on various app advertising platforms. They will collaborate with Marketing Analytics teams to understand the customer journey and relevant KPIs, analyze audience cohorts, and evaluate creatives to improve performance. The role also includes driving digital marketing projects and identifying cross-country channel opportunities.

• Plan, implement, and manage digital app marketing campaigns
• Develop and execute digital media strategies
• Optimize campaign performance on app advertising platforms
• Collaborate with Marketing Analytics teams
• Analyse audience cohorts
• Evaluate creatives
• Drive digital marketing projects

To be successful, the candidate should have hands-on experience managing digital app marketing campaigns, a data-driven mindset, and direct experience with a major MMP. They should also possess extensive knowledge of app marketing tracking capabilities and strong presentation skills.

• Mature hands on experience setting up and managing digital app marketing awareness and performance campaigns
• Data driven mindset with ability to analyse large data sets
• Direct experience working with a major MMP (Appsflyer,Adjust,Singular)
• Extensive knowledge of app marketing tracking capabilities and industry best practices
• Experience collaborating with creative teams
• Strong presentation skills

FREENOW offers flexible working arrangements, LinkedIn Learning, sabbatical policies, a WeRoad partnership, birthday off, short term EU work policy, mobility credit, health insurance, and an employee assistance program, plus more local benefits depending on the work location.