Senior App Marketing Manager

FREENOW is seeking a Senior App Marketing Manager to join their team in either Hamburg, Berlin, or Barcelona. This role involves planning, implementing, and managing digital app marketing campaigns across all funnel stages. The ideal candidate will develop and execute digital media strategies to achieve awareness and performance targets, and be responsible for optimizing campaign performance on various app advertising platforms.

The Senior App Marketing Manager will collaborate with Marketing Analytics teams to understand the customer journey and relevant KPIs, analyze audience cohorts, and evaluate creatives. They will also drive digital marketing projects and identify cross-country channel opportunities.

Role Involves:

• Planning, implementing, and managing digital app marketing campaigns
• Developing and executing digital media strategies
• Optimizing campaign performance on app advertising platforms
• Collaborating with Marketing Analytics teams
• Analyzing audience cohorts and evaluating creatives
• Driving digital marketing projects

Requirements:

• Hands-on experience in setting up and managing digital app marketing campaigns
• Data-driven mindset with the ability to analyze large data sets
• Direct experience with a major MMP (Appsflyer, Adjust, Singular)
• Extensive knowledge of app marketing tracking capabilities and industry best practices
• Experience collaborating with creative teams
• Strong presentation skills

Role Offers:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• Mobility Credit
• Health Insurance
• Employee assistance program

FREENOW is committed to diversity, equity, and inclusion, and encourages applicants from all backgrounds to apply.