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Senior App Marketing Manager

Senior App Marketing Manager to plan and manage digital campaigns.
FREENOW
Remote
Hybrid
On-Site
Germany
Undisclosed salary
Job Description

FREENOW is seeking a Senior App Marketing Manager to join their team. The ideal candidate will be responsible for planning, implementing, and managing digital app marketing campaigns across all funnel stages. This role involves developing and executing digital media strategies, optimizing campaign performance on various app advertising platforms, and collaborating with marketing analytics teams to understand the customer journey and relevant KPIs.

The Senior App Marketing Manager will also analyze audience cohorts, evaluate creatives, drive digital marketing projects, and identify cross-country channel opportunities.

Role Involves:

  • Planning and managing digital app marketing campaigns
  • Developing and executing digital media strategies
  • Optimizing campaign performance on app advertising platforms
  • Collaborating with marketing analytics teams
  • Analyzing audience cohorts and evaluating creatives
  • Driving digital marketing projects

Requirements:

  • Mature hands-on experience in digital app marketing
  • Data-driven mindset with ability to analyze large data sets
  • Direct experience with a major MMP (Appsflyer, Adjust, Singular)
  • Extensive knowledge of app marketing tracking capabilities
  • Experience collaborating with creative teams
  • Strong presentation skills

What FREENOW Offers:

  • Flexible working arrangements
  • LinkedIn Learning
  • Sabbatical & special leave policies
  • WeRoad partnership
  • Birthday, 24th + 31st December off
  • Short term EU work policy
  • Mobility Credit
  • Health Insurance
  • Employee assistance program
Apply Manually

FREENOW

FREENOW is a leading European mobility super app, offering users access to a diverse range of transportation options in over 170 cities across 16 markets. With over 54 million users, FREENOW integrates taxis, private hire vehicles, car sharing, and micro-mobility solutions like e-scooters and e-bikes into a single platform. The company aims to streamline urban mobility, providing efficient and sustainable transportation solutions while minimizing the need for additional vehicles. FREENOW also caters to business clients, offering tailored services and account management.

All Jobs at FREENOW (30)