Senior Manager, Paid Media, Google

Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive the growth and profitability of its paid media portfolio. The Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role involves taking full ownership of campaign performance, sourcing and managing creative assets, and collaborating with cross-functional teams.

The Senior Manager will become the internal subject matter expert on Google Ads strategy, consistently seeking ways to grow spend efficiently while maintaining strong margins. The ideal candidate will have a deep knowledge of the Google Ads ecosystem, strong analytical skills, and exceptional communication abilities.

Responsibilities:

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels.
• Source and manage creative assets, including ad copy and creative materials, for campaigns.
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS.
• Document all tests and campaign changes in a structured test log.
• Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing.
• Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups).
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.

Launch Potato offers:

• Opportunity to make an impact in a profitable, high-growth company.
• A diverse, inclusive team and culture.