Senior Manager, Paid Media, Google

Job Description

• Taking ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels.
• Sourcing and managing creative assets, including ad copy and creative materials, for campaigns.
• Planning, launching, and optimizing new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitoring campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS.
• Documenting all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders.
• Collaborating closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing.
• Utilizing competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities.
• Becoming the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins.

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups).
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.
• Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently.