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Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability of its paid media portfolio. The Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role involves taking ownership of campaign performance, sourcing and managing creative assets, planning and launching new campaigns, and continuously monitoring campaign health. The Senior Manager will also collaborate with cross-functional teams, utilize competitive research, and serve as the internal subject matter expert on Google Ads strategy.
Role involves:
- Managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
- Managing large-scale budgets and meeting ROAS and revenue KPIs.
- Sourcing and managing creative assets for campaigns.
- Planning, launching, and optimizing new campaigns.
- Monitoring campaign health and performing routine optimizations.
- Collaborating with business leads, account managers, and the yield team.
- Utilizing competitive research and intelligence tools.
Requirements:
- 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
- Ability to write compelling ad copy and partner on creative asset development.
- Exceptional collaboration and communication skills across cross-functional teams.
Launch Potato offers:
- Opportunity to make an impact in a profitable, high-growth company.
- A diverse, inclusive team and culture.
