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Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability of its paid media portfolio. The Senior Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role involves taking ownership of campaign performance, sourcing and managing creative assets, planning and launching new campaigns, and continuously monitoring campaign health. The Senior Manager will collaborate with business leads, account managers, and the yield team to identify trends and provide performance updates. They will also utilize competitive research to identify growth opportunities and serve as the internal subject matter expert on Google Ads strategy.
Role Involves:
- Managing and optimizing Google Ads campaigns
- Sourcing and managing creative assets
- Planning and launching new campaigns
- Monitoring campaign health and performing optimizations
- Collaborating with cross-functional teams
- Utilizing competitive research and intelligence tools
Requirements:
- 4+ years of hands-on experience managing Google Ads campaigns
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills
Launch Potato Offers:
- Opportunity to make an impact in a profitable, high-growth company
- A diverse, inclusive team and culture
