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Senior Manager, Paid Media, Google

Senior Manager, Paid Media, Google Ads, Costa Rica (remote).
Launch Potato
Remote
Costa Rica
Undisclosed salary
Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability of its paid media portfolio. The Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently. The ideal candidate will be a data-driven problem solver with excellent communication and collaboration skills.

Responsibilities:
  • Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns.
  • Source and manage creative assets, including ad copy and creative materials.
  • Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives.
  • Continuously monitor campaign health, performing routine optimizations.
  • Document all tests and campaign changes in a structured test log.
  • Collaborate closely with business leads, account managers, and the yield team.
  • Utilize competitive research and intelligence tools to understand vertical landscapes.
  • Become the internal subject matter expert on Google Ads strategy.

Requirements:
  • 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
  • Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
  • Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
  • Ability to write compelling ad copy and partner on creative asset development.
  • Exceptional collaboration and communication skills across cross-functional teams.

The role offers:
  • Opportunity to make an impact in a profitable, high-growth company.
  • A diverse, inclusive team and culture.
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Launch Potato

Launch Potato is a digital media company headquartered in Delray Beach, Florida, connecting advertisers and consumers throughout the entire customer journey. As "The Discovery and Conversion Company," they utilize a portfolio of brands and technologies to optimize performance. With a diverse, energetic culture and a high-performing, entrepreneurial team distributed across numerous countries, Launch Potato fosters a collaborative environment focused on growth and innovation. The company's success is driven by a data-driven approach and a commitment to building strong partnerships.

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