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Senior Manager, Paid Media, Google

Senior Manager, Paid Media, Google Ads campaigns, Colombia (remote).
Launch Potato
Remote
Colombia
Undisclosed salary
Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive the growth and profitability of its paid media portfolio. The Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. They will take ownership of campaign performance, manage creative assets, and collaborate with cross-functional teams to identify trends and optimize campaigns.

The ideal candidate will have a deep knowledge of the Google Ads ecosystem, strong analytical skills, and exceptional communication skills. They should be able to manage large-scale budgets, meet ROAS and revenue KPIs, and thrive in a fast-paced, performance-driven environment.

Responsibilities:

  • Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max)
  • Source and manage creative assets, including ad copy and creative materials
  • Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
  • Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
  • Document all tests and campaign changes in a structured test log
  • Collaborate closely with business leads, account managers, and the yield team
  • Utilize competitive research and intelligence tools to understand vertical landscapes
  • Become the internal subject matter expert on Google Ads strategy

Requirements:

  • 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns
  • Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
  • Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
  • Ability to write compelling ad copy and partner on creative asset development
  • Exceptional collaboration and communication skills across cross-functional teams

Launch Potato Offers:

  • Opportunity to make an impact in a profitable, high-growth company
  • A diverse, inclusive team and culture
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Launch Potato

Launch Potato is a digital media company headquartered in Delray Beach, Florida, connecting advertisers and consumers throughout the entire customer journey. As "The Discovery and Conversion Company," they utilize a portfolio of brands and technologies to optimize performance. With a diverse, energetic culture and a high-performing, entrepreneurial team distributed across numerous countries, Launch Potato fosters a collaborative environment focused on growth and innovation. The company's success is driven by a data-driven approach and a commitment to building strong partnerships.

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