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Senior Manager, Paid Media, Google

Senior Manager, Paid Media, Google Ads campaigns, remote in Colombia.
Launch Potato
Remote
Colombia
Undisclosed salary
Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive the growth and profitability of its paid media portfolio. The Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role is remote and based in Cali, Colombia.About Launch Potato:Launch Potato is a digital media company connecting advertisers to customers. Headquartered in Delray Beach, Florida, it boasts a diverse, international team.Role Involves:
  • Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
  • Sourcing and managing creative assets.
  • Planning, launching, and optimizing new campaigns.
  • Monitoring campaign health and performing routine optimizations.
  • Documenting tests and campaign changes.
  • Collaborating with business leads, account managers, and the yield team.
  • Utilizing competitive research and intelligence tools.
  • Becoming the internal subject matter expert on Google Ads strategy.
Requirements:
  • 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
  • Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
  • Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
  • Ability to write compelling ad copy and partner on creative asset development.
  • Exceptional collaboration and communication skills.
  • Deep knowledge of Google Ads ecosystem.
  • Leverage data to drive decisions, spot trends, and provide recommendations.
  • Manage multiple campaigns and shifting priorities within fast-paced deadlines.
  • Work cross-functionally with internal stakeholders to maximize campaign outcomes.
  • Proactively pursue performance improvements and stay ahead of platform and industry trends.
  • Clear, concise updates and recommendations to peers and leadership.
  • Thrive in a dynamic, test-and-learn environment.
Role Offers:
  • Opportunity to make an impact in a profitable, high-growth company.
  • A diverse, inclusive team and culture.
Apply Manually

Launch Potato

Launch Potato is a digital media company headquartered in Delray Beach, Florida, connecting advertisers and consumers throughout the entire customer journey. As "The Discovery and Conversion Company," they utilize a portfolio of brands and technologies to optimize performance. With a diverse, energetic culture and a high-performing, entrepreneurial team distributed across numerous countries, Launch Potato fosters a collaborative environment focused on growth and innovation. The company's success is driven by a data-driven approach and a commitment to building strong partnerships.

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