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Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability of its paid media portfolio. The Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently. The ideal candidate will be a data-driven problem solver with strong analytical and communication skills.
Role involves:
- Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
- Sourcing and managing creative assets for campaigns.
- Planning, launching, and optimizing new campaigns.
- Monitoring campaign health and performing routine optimizations.
- Documenting all tests and campaign changes.
- Collaborating with business leads, account managers, and the yield team.
- Utilizing competitive research and intelligence tools.
- Becoming the internal subject matter expert on Google Ads strategy.
Requirements:
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
- Ability to write compelling ad copy and partner on creative asset development.
- Exceptional collaboration and communication skills across cross-functional teams.
Role offers:
- Opportunity to make an impact in a profitable, high-growth company.
- A diverse, inclusive team and culture.
