Senior Manager, Paid Media, Google

Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability of its paid media portfolio. The Senior Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role involves taking ownership of campaign performance, sourcing and managing creative assets, and collaborating with cross-functional teams.Role involves:

• Planning, launching, and optimizing new Google Ads campaigns.
• Monitoring campaign health and performing routine optimizations.
• Documenting tests and campaign changes.
• Collaborating with business leads and account managers.
• Utilizing competitive research tools.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Launch Potato offers:

• Opportunity to make an impact in a profitable, high-growth company.
• A diverse, inclusive team and culture.