Senior Manager, Paid Media, Google

Launch Potato is seeking a Senior Manager, Paid Media to drive the growth and profitability of its paid media portfolio. The Senior Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals.

Role Involves:
• Managing and optimizing Google Ads campaigns
• Sourcing and managing creative assets
• Planning, launching, and optimizing new campaigns
• Monitoring campaign health and performing optimizations
• Documenting tests and campaign changes
• Collaborating with business leads, account managers, and the yield team
• Utilizing competitive research and intelligence tools
• Becoming the internal subject matter expert on Google Ads strategy

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Launch Potato Offers:

• Base salary of $75,000 - $90,000 per year
• Profit-sharing bonus
• Competitive benefits