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Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. This role involves leading strategy, execution, and optimization across multiple channels and verticals. The Senior Manager will take ownership of campaign performance, source and manage creative assets, and collaborate with cross-functional teams. They will also utilize competitive research to identify growth opportunities and serve as the internal subject matter expert on Google Ads.
Role Involves:
- Managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
- Managing large-scale budgets and meeting ROAS and revenue KPIs
- Sourcing and managing creative assets
- Collaborating with business leads, account managers, and the yield team
- Utilizing competitive research and intelligence tools
Requirements:
- 4+ years of hands-on experience managing Google Ads campaigns
- Proven ability to manage large-scale budgets
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
- Ability to write compelling ad copy
- Exceptional collaboration and communication skills
Launch Potato Offers:
- Base salary, profit-sharing bonus, and competitive benefits
- Opportunity to work in a performance-driven company
- A diverse, inclusive team and culture
