Senior Manager, Paid Media, Google

Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability of their paid media portfolio. The Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. They will take ownership of pacing, reporting, and performance for assigned Google Ads campaigns, ensuring goals are met. The role involves sourcing and managing creative assets, planning and optimizing new campaigns, and continuously monitoring campaign health.Responsibilities:

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels.
• Source and manage creative assets, including ad copy and creative materials, for campaigns.
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS.
• Document all tests and campaign changes in a structured test log.
• Collaborate closely with business leads, account managers, and the yield team to identify trends.
• Utilize competitive research and intelligence tools to understand vertical landscapes.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.

The role offers:

• Base salary
• Profit-sharing bonus
• Competitive benefits