Senior Manager, Paid Media, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. The role involves leading strategy, execution, and optimization across multiple channels and verticals.

• Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
• Sourcing and managing creative assets.
• Planning, launching, and optimizing new campaigns.
• Monitoring campaign health and performing optimizations.
• Documenting tests and campaign changes.
• Collaborating with business leads and the yield team.
• Utilizing competitive research tools.
• Becoming the internal subject matter expert on Google Ads.

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet KPIs.
• Strong analytical skills with experience using Looker, Tableau, or Excel.
• Ability to write compelling ad copy.
• Exceptional collaboration and communication skills.
• Deep knowledge of Google Ads ecosystem.

Launch Potato offers:

• Base salary, profit-sharing bonus, and competitive benefits.
• A diverse, inclusive team and culture.
• Remote work opportunity.