Senior Manager, Paid Media, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Manager, Paid Media to drive growth and profitability of its paid media portfolio. The role is based in Tampa, FL, and offers remote work.

Role involves:

• Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals.
• Taking full ownership of pacing, reporting, and performance for assigned Google Ads campaigns.
• Sourcing and managing creative assets, including ad copy and creative materials.
• Planning, launching, and optimizing new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitoring campaign health and performing routine optimizations.
• Documenting all tests and campaign changes in a structured test log.
• Collaborating closely with business leads, account managers, and the yield team.
• Utilizing competitive research and intelligence tools.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.
• Deep knowledge of Google Ads ecosystem.
• Ability to optimize complex campaign structures independently.

Role offers:

• Base salary of $75,000 - $90,000 per year.
• Profit-sharing bonus.
• Competitive benefits.