Senior Manager, Paid Media, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. The role is based in Delray Beach, FL, and operates on a hybrid model.

Role Involves:

• Leading strategy, execution, and optimization of Google Ads campaigns.
• Managing large-scale budgets and meeting ROAS and revenue KPIs.
• Sourcing and managing creative assets.
• Planning, launching, and optimizing new campaigns.
• Monitoring campaign health and performing routine optimizations.
• Documenting tests and campaign changes.
• Collaborating with business leads, account managers, and the yield team.
• Utilizing competitive research and intelligence tools.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Role Offers:

• Base salary, profit-sharing bonus, and competitive benefits.
• Opportunity to make an impact in a profitable, high-growth company.
• A diverse, inclusive team and culture.