Senior Manager, Paid Media, Google

Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. The Senior Manager will take ownership of pacing, reporting, and performance for assigned Google Ads campaigns across channels, ensuring goals are met. They will source and manage creative assets, plan and optimize new campaigns, and continuously monitor campaign health. The role involves collaborating with business leads, account managers, and the yield team to identify trends and provide performance updates. The Senior Manager will also utilize competitive research to identify growth opportunities and serve as the internal subject matter expert on Google Ads strategy.Responsibilities:

• Manage and optimize Google Ads campaigns across multiple channels.
• Source and manage creative assets for campaigns.
• Plan, launch, and optimize new campaigns with clear objectives.
• Monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings with stakeholders.
• Collaborate with business leads, account managers, and the yield team.
• Utilize competitive research to identify growth opportunities.

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Benefits:

• Base salary, profit-sharing bonus, and competitive benefits.