Senior Manager, Paid Media, Google

Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive the growth and profitability of its paid media portfolio. In this role, the Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. The ideal candidate will have a deep understanding of the Google Ads ecosystem and a proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently. This role is remote, but based out of Atlanta, GA.Responsibilities:

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max).
• Source and manage creative assets, including ad copy and creative materials, for campaigns.
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives.
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS.
• Document all tests and campaign changes in a structured test log.
• Collaborate closely with business leads, account managers, and the yield team to identify trends.
• Utilize competitive research and intelligence tools to understand vertical landscapes.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills across cross-functional teams.

The role offers:

• Base salary
• Profit-sharing bonus
• Competitive benefits