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Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive the growth and profitability of its paid media portfolio. The Senior Manager will be responsible for leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. This role involves taking ownership of campaign performance, sourcing and managing creative assets, planning and launching new campaigns, and continuously monitoring campaign health. The Senior Manager will also collaborate with business leads, account managers, and the yield team to identify trends and provide performance updates. They will also serve as the internal subject matter expert on Google Ads strategy, consistently seeking ways to grow spend efficiently while maintaining strong margins.
Role Involves:
- Managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
- Managing large-scale budgets and meeting ROAS and revenue KPIs.
- Sourcing and managing creative assets for campaigns.
- Planning, launching, and optimizing new campaigns.
- Monitoring campaign health and performing routine optimizations.
- Collaborating with cross-functional teams.
Requirements:
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
- Ability to write compelling ad copy and partner on creative asset development.
- Exceptional collaboration and communication skills across cross-functional teams.
Launch Potato Offers:
- Base salary
- Profit-sharing bonus
- Competitive benefits
