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Job Description
Launch Potato, a digital media company, is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. This role involves leading strategy, execution, and optimization across multiple channels and verticals. The Senior Manager will take ownership of campaign performance, source and manage creative assets, and collaborate with cross-functional teams.
Role involves:
- Managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
- Sourcing and managing creative assets.
- Planning, launching, and optimizing new campaigns.
- Monitoring campaign health and performing routine optimizations.
- Documenting tests and campaign changes.
- Collaborating with business leads, account managers, and the yield team.
- Utilizing competitive research and intelligence tools.
Requirements:
- 4+ years of hands-on experience managing Google Ads campaigns.
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
- Ability to write compelling ad copy and partner on creative asset development.
- Exceptional collaboration and communication skills.
Launch Potato offers:
- Base salary, profit-sharing bonus, and competitive benefits.
- Opportunity to make an impact in a profitable, high-growth company.
- Diverse, inclusive team and culture.
