Senior Manager, Paid Media, Google

Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive the growth and profitability of its paid media portfolio. The Senior Manager will lead the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. They will take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring campaigns meet goals. The Senior Manager will also source and manage creative assets, plan and launch new campaigns, and continuously monitor campaign health.

The ideal candidate will have a deep knowledge of the Google Ads ecosystem and the ability to optimize complex campaign structures independently. They will also be able to leverage data to drive decisions, spot trends, and provide recommendations. The Senior Manager will work cross-functionally with internal stakeholders to maximize campaign outcomes and stay ahead of platform and industry trends.

Responsibilities:

• Drive the growth and profitability of Launch Potato's paid media portfolio
• Lead the strategy, execution, and optimization of Google Ads campaigns
• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns
• Source and manage creative assets
• Plan, launch, and optimize new campaigns
• Continuously monitor campaign health

Requirements:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills

Launch Potato offers:

• Base salary
• Profit-sharing bonus
• Competitive benefits