Senior Manager, Paid Media, Google

Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. The role involves leading strategy, execution, and optimization across multiple channels and verticals. The Senior Manager will take ownership of campaign performance, source and manage creative assets, and collaborate with cross-functional teams.Responsibilities:

• Manage and optimize Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
• Source and manage creative assets for campaigns.
• Plan, launch, and optimize new campaigns with clear objectives.
• Monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings.
• Collaborate with business leads, account managers, and the yield team.
• Utilize competitive research to identify growth opportunities.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

The role offers:

• Base salary
• Profit-sharing bonus
• Competitive benefits