Senior Manager, Paid Media, Google

Job Description

Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. The Senior Manager will be responsible for the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals.This role involves:

• Taking ownership of pacing, reporting, and performance for assigned Google Ads campaigns.
• Sourcing and managing creative assets for campaigns.
• Planning, launching, and optimizing new campaigns with clear objectives.
• Monitoring campaign health and performing routine optimizations.
• Documenting tests and campaign changes, sharing learnings with stakeholders.
• Collaborating with business leads, account managers, and the yield team.
• Utilizing competitive research to identify growth opportunities.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements include:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Launch Potato offers:

• A base salary, profit-sharing bonus, and competitive benefits.
• Opportunity to work in a performance-driven company.
• A diverse and inclusive team and culture.