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Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. The Senior Manager will take ownership of pacing, reporting, and performance for assigned Google Ads campaigns across channels, ensuring campaigns meet goals. They will source and manage creative assets, plan and optimize new campaigns, and continuously monitor campaign health. The Senior Manager will also collaborate with business leads, account managers, and the yield team to identify trends and provide performance updates. They will utilize competitive research and become the internal subject matter expert on Google Ads strategy.
Role involves:
- Managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube).
- Managing large-scale budgets and meeting ROAS and revenue KPIs.
- Sourcing and managing creative assets.
- Collaborating with cross-functional teams.
Requirements:
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
- Ability to write compelling ad copy and partner on creative asset development.
- Exceptional collaboration and communication skills across cross-functional teams.
Launch Potato offers:
- Base salary, profit-sharing bonus, and competitive benefits.
- A diverse, inclusive team and culture.
- Remote work option.
