Senior Manager, Paid Media, Google

Job Description

Launch Potato, a digital media company, is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. The role involves leading strategy, execution, and optimization across multiple channels and verticals.Responsibilities:

• Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
• Sourcing and managing creative assets for campaigns.
• Planning, launching, and optimizing new campaigns with measurable objectives.
• Monitoring campaign health and performing routine optimizations.
• Documenting tests and campaign changes, sharing learnings with stakeholders.
• Collaborating with business leads, account managers, and the yield team.
• Utilizing competitive research to identify growth opportunities.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

The role offers:

• Base salary
• Profit-sharing bonus
• Competitive benefits