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Job Description
Launch Potato, a digital media company, is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. This role involves leading strategy, execution, and optimization across multiple channels and verticals. The Senior Manager will take ownership of campaign performance, source and manage creative assets, and collaborate with cross-functional teams. They will also monitor campaign health, document tests, and stay ahead of industry trends.
Role involves:
- Planning, managing, and optimizing Google Ads campaigns
- Managing large-scale budgets and meeting ROAS and revenue KPIs
- Sourcing and managing creative assets
- Collaborating with business leads, account managers, and the yield team
- Utilizing competitive research and intelligence tools
Requirements:
- 4+ years of hands-on experience with Google Ads
- Proven ability to manage large-scale budgets
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
- Ability to write compelling ad copy
- Exceptional collaboration and communication skills
Launch Potato offers:
- Base salary, profit-sharing bonus, and competitive benefits
- A diverse, inclusive team and culture
- Opportunity to make an impact in a profitable, high-growth company
