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Job Description
Launch Potato is seeking a Senior Manager, Paid Media to drive growth and profitability through Google Ads campaigns. The Senior Manager will be responsible for the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. They will collaborate with cross-functional teams to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing. The ideal candidate will have a deep knowledge of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
Role Involves:
- Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
- Sourcing and managing creative assets for campaigns.
- Planning, launching, and optimizing new campaigns.
- Monitoring campaign health and performing routine optimizations.
- Documenting tests and campaign changes.
- Collaborating with business leads, account managers, and the yield team.
- Utilizing competitive research and intelligence tools.
- Becoming the internal subject matter expert on Google Ads strategy.
Requirements:
- 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns.
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently.
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
- Ability to write compelling ad copy and partner on creative asset development.
- Exceptional collaboration and communication skills across cross-functional teams.
Role Offers:
- Base salary is set according to market rates for the nearest major metro.
- Profit-sharing bonus.
- Competitive benefits.
