Senior Paid Media Manager, Google

Job Description

Launch Potato is seeking a Senior Paid Media Manager to lead the strategy, execution, and optimization of Google Ads campaigns. The ideal candidate will drive growth and profitability across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem and the ability to work independently.

Role Involves:
• Managing and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
• Managing large-scale budgets and meeting ROAS and revenue KPIs
• Sourcing and managing creative assets
• Monitoring campaign health and performing routine optimizations
• Collaborating with business leads, account managers, and the yield team
• Utilizing competitive research and intelligence tools

Requirements:
• 4+ years of hands-on experience managing Google Ads campaigns
• Proven ability to manage large-scale budgets
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel
• Ability to write compelling ad copy
• Exceptional collaboration and communication skills

Launch Potato Offers:
• Opportunity to make an impact in a profitable, high-growth company
• A diverse, inclusive team and culture